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Infographic: 12 Sales Development Variables You Should Be Measuring

Sales development, when done right, can be a true science and the engine that drives the growth machine. But getting to that level of predictability requires a maniacal focus on testing and measuring various elements of your sales development and cold outreach efforts in order to optimize performance.

So how do you get there and what variables should you be measuring? This infographic takes a look at some slightly less obvious cold outreach variables that you should be testing and measuring.

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