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Infographic: How To Run Better Software Demos

The demo is a critical component of any SaaS sales process. And the unfortunate truth is that many companies don’t do a good job of building and running effective demos. In doing so they commoditize their product offering, invite competition, and see lower ACVs.


By committing to a sales process that requires thorough discovery before running a demo and focusing on presenting solutions to business challenges and goals not showing features, organizations can optimize this piece of the sales process. The result is that they can better differentiate their offering, drive higher prices, and win more deals. After all, people don’t buy software, they buy solutions to business challenges.


This infographic explores six steps that can be taken to start running more effective software demos. For further reading on this topic explore my post on SalesHacker.com, “The Right Way to Run a Software Demo”



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