Marketing Programs for Emerging Tech

Research and Data Driven Marketing Programs

Using the elements of our Asses, Build, and Measure methodology, we have built marketing programs that address the challenges faced by technology companies. These programs are built for our clients to achieve differentiation from competitors, penetrate new markets, build brand awareness, and cost effectively scale their growth.

Differentiation

  • Market and Competitive Research

  • Content Audit

  • Marketing Channel Analysis

  • Messaging and Positioning Development

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New Market Development

  • Market and Competitive Research

  • Audience Persona and ICP Development

  • Content Audit

  • Marketing Channel Analysis

  • Marketing Planning and Implementation

  • Account Selection

  • Messaging and Positioning Development

 (Additional Services)

  • Account and Contact Curation

  • Lead Generation

  • Marketing Program Management

  • Reporting and Insights

  • Funnel Diagnostics

Market Refinement

The landscape surrounding emerging technology is ever changing and therefore it is important to be proactive when it comes to adapting to new trends, channels, and technologies to support your marketing program. Taking a data-driven approach to everything we do means we’re constantly measuring key performance indicators and making the necessary adjustments to improve program performance.

 

  • Funnel Diagnostics - Improve and optimize marketing and sales efforts by reviewing the sales funnel. We work with your team to gather real-time feedback on lead quality. This provides actionable insight that can be used to improve processes, messaging or content during different stages of the sales funnel to move opportunities along.

  • Reporting and Insights - We use predetermined KPIs to generate in-depth reports providing insight into performance and the overall effectiveness of the marketing program. This includes analyzing engagement across different buyer personas and market segments as well as refining messaging, outreach approaches and running A/B tests to drive improvement across KPIs.

Market Refinement

 

  • Market and Competitive Research

  • Audience Persona and ICP Development

  • Client Journey Assessment

  • Content Audit

  • Marketing Channel Analysis

  • Marketing Planning and Implementation

  • Account Selection

  • Funnel Diagnostics

 (Additional Services)

  • Account and Contact Curation

  • Lead Generation

  • Marketing Program Management

  • Reporting and Insights

Market Acceleration and Growth

  • Market and Competitive Research

  • Audience Persona and ICP Development

  • Content Audit

  • Marketing Planning and Implementation

  • Account Selection

  • Account and Contact Curation

  • Lead Generation

  • Marketing Program Management

  • Reporting and Insights

Market Refinement

TBD

 

  • Market and Competitive Research

  • Audience Persona and ICP Development

  • Client Journey Assessment

  • Content Audit

  • Marketing Channel Analysis

  • Marketing Planning and Implementation

  • Account Selection

  • Funnel Diagnostics

 (Additional Services)

  • Account and Contact Curation

  • Lead Generation

  • Marketing Program Management

  • Reporting and Insights

Learn how we help leading B2B emerging technology companies drive predictable pipeline growth and increase brand awareness

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