B2B Marketing as a Service

We provide marketing services that help B2B technology companies; generate more qualified sales opportunities, grow their pipeline, and accelerate revenue growth.  We’re able to do this by engaging the right decision makers at  target accounts through one-to-one, highly personalized outreach efforts.

 

ACCOUNT BASED Sales Development

An effective sales development program is the fuel that drives customer acquisition and revenue growth.  By first identifying the accounts that represent the best potential fit.  And then targeting the right decision makers at those accounts through personalized, one-to-one sales outreach efforts.  We’re able to initiate more meaningful conversations and generate more qualified sales opportunities.

Content Creation 

Delivering valuable insights and content has a substantial impact on the ability to effectively engage and influence decision makers.  We help formulate a content strategy, and then create content that will establish your organization as an industry thought leader.  This content is then used to engage target decision makers and support overall sales and marketing efforts moving forward.

Account and Contact Data

Complete and accurate account and contact data lies at the core of any successful sales and marketing program.  We identify the right accounts and decision makers to target and collect the necessary information to facilitate those efforts.  This includes; contact information, firmographic data, technographic data, relevant news events, and leadership changes.

Testing and Optimization

From measuring the effectiveness of messaging and content to the responsiveness of different buyer personas being targeted, we lean on data to test critical elements of our programs.  This approach allows for the optimization of key performance indicators, drives continuous improvement, and ultimately increases the effectiveness and return on investment of these efforts.