What We Do

Driving predictable sales pipeline growth is our strength.  We build and manage end-to-end outbound sales and marketing programs that help our clients accelerate customer acquisition and increase market awareness.

1

Build the foundation

The success of any outbound sales and marketing program starts with having the right strategy in place.  This means building messaging, content, and processes that will prove most successful, in addition to assembling the right team and technologies to achieve the desired outcomes. Here’s how we build a strong foundation;

 

  • Establish baselines and develop program objectives that are aligned with your organization’s revenue and growth goals.

  • Develop an understanding of your solution, value proposition and positioning within the market.

  • Identify target buyer personas and develop messaging that will be most effective across those personas.

  • Identify and or create content that will be used to educate and nurture prospects.

  • Train our team to ensure they’re well versed in the program goals, your products and services, as well as the go-to-market strategy.

  • Deploy the necessary sales and marketing technology to successfully execute the program.

2

Use predictive analytics to inform go-to-market strategy

Predictive analytics gives organizations the ability to build smarter, more effective sales and marketing campaigns.By leveraging data and predictive analytics we’re able to better understand what companies have a higher likelihood of buying and how we can most effectively engage them.Here is how we apply predictive analytics to our outbound programs:

 

  • Analyze, cleanse, and build a complete data profile of your existing customer base.

  • Use predictive analytics to identify otherwise unkown data patterns and commonalities across your existing customer base.

  • Apply the insights from the predictive models to build target account lists of companies that share a similar data profile and represent a higher likelihood of buying.​

3

Execute outbound sales & marketing campaigns

The goal of every program is to generate qualified sales opportunities and discovery calls for your sales team, so they can manage the sales process to close.  By targeting the right decision makers and accounts with the right messaging we are able to cultivate a consistent stream of highly qualified opportunities.  Here’s how we execute outbound sales and marketing programs:

 

  • Identify and collect data on all of the pertinent decision makers at target accounts.

  • Rely on the insights from predictive analytics models to prioritize accounts based on likelihood to buy.

  • Run personalized outbound sales and marketing campaigns engaging decision makers at target accounts.

  • Using our processes and methodology our team will generate qualified opportunities that are handed off to your sales team.

4

Manage and optimize

Taking a data-driven approach to everything we do means we’re constantly measuring key performance indicators and making the necessary adjustments to improve program performance.In addition to testing and optimizing program performance we collect feedback from you on opportunity outcomes so we can monitor and maintain lead quality.  Here’s what we do.

  • Monitor the overall effectiveness of campaigns by continuously measuring key performance indicators.

  • Analyze engagement and responsiveness across different buyer personas and market segments.

  • Generate in depth monthly reports providing insight into program performance.

  • Test and refine messaging and outreach approaches to drive improvement across key performance indicators.

  • Work with your team to gather real time feedback on lead quality and the outcome of opportunities our team has generated.

  • Conduct status meetings and provide ongoing advisory support.

1

Build the foundation

The success of any outbound sales and marketing program starts with having the right strategy in place.  This means building messaging, content, and processes that will prove most successful, in addition to assembling the right team and technologies to achieve the desired outcomes. Here’s how we build a strong foundation;

 

  • Establish baselines and develop program objectives that are aligned with your organization’s revenue and growth goals.

  • Develop an understanding of your solution, value proposition and positioning within the market.

  • Identify target buyer personas and develop messaging that will be most effective across those personas.

  • Identify and or create content that will be used to educate and nurture prospects.

  • Train our team to ensure they’re well versed in the program goals, your products and services, as well as the go-to-market strategy.

  • Deploy the necessary sales and marketing technology to successfully execute the program.

2

Use predictive analytics to inform go-to-market strategy

Predictive analytics gives organizations the ability to build smarter, more effective sales and marketing campaigns.By leveraging data and predictive analytics we’re able to better understand what companies have a higher likelihood of buying and how we can most effectively engage them.Here is how we apply predictive analytics to our outbound programs:

 

  • Analyze, cleanse, and build a complete data profile of your existing customer base.

  • Use predictive analytics to identify otherwise unkown data patterns and commonalities across your existing customer base.

  • Apply the insights from the predictive models to build target account lists of companies that share a similar data profile and represent a higher likelihood of buying.​

3

Execute outbound sales & marketing campaigns

The goal of every program is to generate qualified sales opportunities and discovery calls for your sales team, so they can manage the sales process to close.  By targeting the right decision makers and accounts with the right messaging we are able to cultivate a consistent stream of highly qualified opportunities.  Here’s how we execute outbound sales and marketing programs:

 

  • Identify and collect data on all of the pertinent decision makers at target accounts.

  • Rely on the insights from predictive analytics models to prioritize accounts based on likelihood to buy.

  • Run personalized outbound sales and marketing campaigns engaging decision makers at target accounts.

  • Using our processes and methodology our team will generate qualified opportunities that are then handed off to your sales team.

Learn how we help leading B2B companies drive predictable pipeline growth. 

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